ate more recognition from the press it receives about how unethical it is. Unethical advertising exists because of how a commercial is filmed or the way a product is portrayed. One such ad is one for Antonio Federici Gelato from Italy. The ad portrays religious figures in an overtly sexual manner while advertising that the gelato is so temptingly delicious, it makes people go against their beliefs and sin in order to have it. This ad would never run in the United States because it would offend so many people’s moral values. In other parts of the world sexuality is viewed differently but this ad takes it a little too far. It’s also very serious to be advertising a product like gelato. The company could have easily gone a different direction.
Another questionably ethical advertisement is for Durex brand condoms. The ad is just a picture of a woman’s mouth with a Band-Aid on each side of her mouth. The words underneath suggests that she has just performed oral sex on someone that is “really big.” This is a clever but overly sexually suggestive advertisement. Given that the product is used in a sexual way provides some leniency when it comes to this company’s advertisements. This was offensive to women, however, because it suggests that in order to make a man happy, she must suffer. 
This Portuguese advertisement promoting safe sex could be considered offensive and unethical. It is for all intent and purpose, saying that women who don’t practice safe sex may as well point a gun at her vagina. This ad probably hits home for many women and makes them realize how important practicing safe sex really is. It’s very graphic and could be considered unethical to portray a woman’s body as such, suggesting that it is completely a woman’s responsibility to illicit the safe sex practices when it comes to intimacy. This make some men feel less responsibility for such an important issue.
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