Week 10 EOC: What channels are you using to get your product noticed?

I will get my product noticed with my commercial and print advertisement that will correspond to each other and in turn create the start of a great campaign. It speaks to the target market in so many ways and I’m almost positive the company will put it on the website for customers to see. I’m going to put it on youtube and hope I get hits by linking it to my Facebook page, blogs, and Twitter. The commercial itself stars a girl that falls into the target market. Customers of the company will be able to identify with her and this will endear the consumers to the brand. The commercial will be effective in making the audience recognize the brand because of the way the commercial is shot and combined with the music. The print ad will correspond to the commercial by containing familiar images that the audience will already be familiar with. I chose print and broadcast as a way to reach the audience because these are two forms of advertising that the market pays the most attention to. Also both advertisements can be broadcast on the website and the company blog as well. This way they get the most exposure and reach the largest amount of the market. By being creative in the advertisements themselves, it will create a buzz around the company and help to brand them in the long run. The more buzz created, the more customers they can expect to see just from people wanting to see what everyone is talking about all over their favorite social media websites.

Week 9 EOC: For Those Who Think Young

Being young is an obsession of every single female in the United States. It is the selling point of most products today from makeup and skin care products to the foods we are told are good for us. Women and men alike spend thousands of dollars on keeping themselves looking and feeling young. Plastic surgery is a huge, booming industry based solely on people’s desires to look their best, and their best is generally considered young. A models career is over when she’s 30 because the younger girls are always going to be more popular when it comes to fashion. The youth obsession is slowly creeping into the land of men as well. There are more and more products created by the same companies who cater to women’s desire for youth releasing products that are formulated to get rid of wrinkles for men. It’s never been as much of a problem for men, growing older that is. Men are considered “sophisticated” when they get older. Think of George Clooney. Women become less desirable and are told they have to keep their youth for as long as possible in order to be considered attractive in society. The double standard has haunted women forever, but today there are even special surgical procedures for men to look younger. Companies play on this vanity that exists in every aspect of popular media. The television shows that are the most popular have young, hot actors and actresses in them. The most famous celebrities are those that are young and sexy. They are given the best roles in movies and have the most opportunities. As a 26 year old, I already use products that advertising tells me will keep me younger longer. Night creams, sunscreen, day creams...all of these products are marketed on the “young” factor because that’s what sells.

Week 8 EOC: Fonts and Slogans

Unearth Your Inner Diva Unearth Your Inner Diva

Unearth Your Inner Diva Unearth Your Inner Diva

Unearth Your Inner Diva Unearth Your Inner Diva

Unearth Your Inner Diva Unearth Your Inner Diva

Unearth Your Inner Diva Unearth Your Inner Diva

Week 7 EOC: Pitch

I’m doing an advertising campaign for the Molly Brown’s Swimwear at the Cosmopolitan Las Vegas. This is a luxury brand swimwear store that carries hard-to-find brands from all over the world. Most of the customers of the store have never heard of the brand’s that they carry, but are attracted to the shop because of it’s beautiful location, eye catching window displays featuring the beautiful products, or they have heard of the store because they shop online. The slogan for the store will be “Unearth your inner diva.” A woman is going into a dressing room at the store. The audience sees her walk into the fitting room wearing a hat, big baggy jean, big t-shirt. She’s kind of frumpy looking and average. She walks out in the swimsuit looking like a model, hair flowing, beautifully tanned and toned, like a goddess from the sea. She’s wearing a Luli Fama suit and Vix hat, Melissa shoes, and Vitamin A sarong. This commercial will appeal to women because that’s what they want to look like in the swimsuits. The ad will appeal to the company because that is the kind of image they are trying to get across to their customers. The company’s focus is on customer service and providing top-of-the-line swimsuits that are different and make women feel confidant and sexy when they go out in their suits. This advertisement conveys this message and will make potential customers interested in at least going to see the store.

Week 5 EOC: Super Bowl Commercial Good and Bad

This ad for Doritos is a great example of good advertising. Who? Even business people love snacks and find Doritos delicious. What? The ad is clearly for Doritos from the first frame of the commercial. Where? The setting is an office break room and inside an office with lots of employees. When? The message is clearly saying that whenever one is hungry, Doritos are a good choice, no matter where or what time of day. Why? The why is clearly because they are cheesy and satisfying. How? The message is saying, “ Eat them however you can get them.” This ad was funny and says what everyone is always thinking when they see someone eating something like Doritos. The cheese is the best part and it’s just hilarious that the company exploits that secret desire in such a way that their customers can identify with it.

This advertisement for the new Chevy Eco is annoying. Although it answers many of the advertising questions, it doesn’t feature the target market of the brand and actually seems to drag on. It’s also kind of disrespectful in the fact that it exploits the inabilities of the elderly. It’s not that offensive, just kind of stupid. Who? The who is a little unclear. It is pretty accepted that as a society we don’t want to see older people on the road that are not as physically capable of operating a vehicle so why were the elders featured in this video so interested in the advertisement? What? The ad is clearly for a car from the beginning. However, it starts out just as most other car commercials and doesn’t pull the viewer in. Where? The setting is a nursing home. It doesn’t make much sense. When? The time is now because this is when the car is being released. The dragging narrative that takes place in the nursing home does make it a little harder to remember exactly when the release date of the car actually is. Why? The commercial is to announce the release of the new Eco. How? The commercial is attempting to be humorous but falls short because the elderly people carry the joke on for too long.