Week 7 EOC: Pitch

I’m doing an advertising campaign for the Molly Brown’s Swimwear at the Cosmopolitan Las Vegas. This is a luxury brand swimwear store that carries hard-to-find brands from all over the world. Most of the customers of the store have never heard of the brand’s that they carry, but are attracted to the shop because of it’s beautiful location, eye catching window displays featuring the beautiful products, or they have heard of the store because they shop online. The slogan for the store will be “Unearth your inner diva.” A woman is going into a dressing room at the store. The audience sees her walk into the fitting room wearing a hat, big baggy jean, big t-shirt. She’s kind of frumpy looking and average. She walks out in the swimsuit looking like a model, hair flowing, beautifully tanned and toned, like a goddess from the sea. She’s wearing a Luli Fama suit and Vix hat, Melissa shoes, and Vitamin A sarong. This commercial will appeal to women because that’s what they want to look like in the swimsuits. The ad will appeal to the company because that is the kind of image they are trying to get across to their customers. The company’s focus is on customer service and providing top-of-the-line swimsuits that are different and make women feel confidant and sexy when they go out in their suits. This advertisement conveys this message and will make potential customers interested in at least going to see the store.

Week 5 EOC: Super Bowl Commercial Good and Bad

This ad for Doritos is a great example of good advertising. Who? Even business people love snacks and find Doritos delicious. What? The ad is clearly for Doritos from the first frame of the commercial. Where? The setting is an office break room and inside an office with lots of employees. When? The message is clearly saying that whenever one is hungry, Doritos are a good choice, no matter where or what time of day. Why? The why is clearly because they are cheesy and satisfying. How? The message is saying, “ Eat them however you can get them.” This ad was funny and says what everyone is always thinking when they see someone eating something like Doritos. The cheese is the best part and it’s just hilarious that the company exploits that secret desire in such a way that their customers can identify with it.

This advertisement for the new Chevy Eco is annoying. Although it answers many of the advertising questions, it doesn’t feature the target market of the brand and actually seems to drag on. It’s also kind of disrespectful in the fact that it exploits the inabilities of the elderly. It’s not that offensive, just kind of stupid. Who? The who is a little unclear. It is pretty accepted that as a society we don’t want to see older people on the road that are not as physically capable of operating a vehicle so why were the elders featured in this video so interested in the advertisement? What? The ad is clearly for a car from the beginning. However, it starts out just as most other car commercials and doesn’t pull the viewer in. Where? The setting is a nursing home. It doesn’t make much sense. When? The time is now because this is when the car is being released. The dragging narrative that takes place in the nursing home does make it a little harder to remember exactly when the release date of the car actually is. Why? The commercial is to announce the release of the new Eco. How? The commercial is attempting to be humorous but falls short because the elderly people carry the joke on for too long.

Week 4 EOC: Bob Isherwood

This advertisement was created by Bob Isherwood from Australia. He is the former Worldwide Creative Director of Saatchi & Saatchi. He worked alongside Kevin Roberts in one of the longest standing advertising agency leadership teams. He has worked for the company since 1986 when he started in Sydney and held his last position since 1996. For 12 years, Bob took ultimate responsibility for the communications ideas the company created for some of the world’s major corporations including Procter & Gamble and Toyota. He was, for example, the Global Creative Director responsible for the launch and mass marketing of Toyota’s Prius. (http://www.abeopartners.com/bob_isherwood/) He won Australia's first Gold Lion for Cinema at the Cannes International Advertising Festival, and is one of the few people to have won the British Design and Art Direction Gold award for advertising. He has been elected to the Clio Hall of Fame in the US, and named Australia's leading creative director. (http://www.conference.net.au/auiac2002/speakers/isherwood.htm) Alongside Mr. Roberts, Mr. Isherwood tried to push the idea that Saatchi & Saatchi is an ideas agency, not an ad agency. (In 1992, they removed the word "advertising" from the agency's nameplates around the world.) People close to Mr. Isherwood said that for some time now he has been antsy and niggled by a feeling that he needed to do something new. "For the past 12 years I've been focused on the reinvention of Saatchi & Saatchi," he told Ad Age from his home in Miami. "Now I've reached a point where I feel a need to reinvent myself. (http://adage.com/agencynews/article?article_id=132358)