This ad for Doritos is a great example of good advertising. Who? Even business people love snacks and find Doritos delicious. What? The ad is clearly for Doritos from the first frame of the commercial. Where? The setting is an office break room and inside an office with lots of employees. When? The message is clearly saying that whenever one is hungry, Doritos are a good choice, no matter where or what time of day. Why? The why is clearly because they are cheesy and satisfying. How? The message is saying, “ Eat them however you can get them.” This ad was funny and says what everyone is always thinking when they see someone eating something like Doritos. The cheese is the best part and it’s just hilarious that the company exploits that secret desire in such a way that their customers can identify with it.
This advertisement for the new Chevy Eco is annoying. Although it answers many of the advertising questions, it doesn’t feature the target market of the brand and actually seems to drag on. It’s also kind of disrespectful in the fact that it exploits the inabilities of the elderly. It’s not that offensive, just kind of stupid. Who? The who is a little unclear. It is pretty accepted that as a society we don’t want to see older people on the road that are not as physically capable of operating a vehicle so why were the elders featured in this video so interested in the advertisement? What? The ad is clearly for a car from the beginning. However, it starts out just as most other car commercials and doesn’t pull the viewer in. Where? The setting is a nursing home. It doesn’t make much sense. When? The time is now because this is when the car is being released. The dragging narrative that takes place in the nursing home does make it a little harder to remember exactly when the release date of the car actually is. Why? The commercial is to announce the release of the new Eco. How? The commercial is attempting to be humorous but falls short because the elderly people carry the joke on for too long.
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