Week 7 EOC: Pitch

I’m doing an advertising campaign for the Molly Brown’s Swimwear at the Cosmopolitan Las Vegas. This is a luxury brand swimwear store that carries hard-to-find brands from all over the world. Most of the customers of the store have never heard of the brand’s that they carry, but are attracted to the shop because of it’s beautiful location, eye catching window displays featuring the beautiful products, or they have heard of the store because they shop online. The slogan for the store will be “Unearth your inner diva.” A woman is going into a dressing room at the store. The audience sees her walk into the fitting room wearing a hat, big baggy jean, big t-shirt. She’s kind of frumpy looking and average. She walks out in the swimsuit looking like a model, hair flowing, beautifully tanned and toned, like a goddess from the sea. She’s wearing a Luli Fama suit and Vix hat, Melissa shoes, and Vitamin A sarong. This commercial will appeal to women because that’s what they want to look like in the swimsuits. The ad will appeal to the company because that is the kind of image they are trying to get across to their customers. The company’s focus is on customer service and providing top-of-the-line swimsuits that are different and make women feel confidant and sexy when they go out in their suits. This advertisement conveys this message and will make potential customers interested in at least going to see the store.