This advertisement was created by Bob Isherwood from Australia. He is the former Worldwide Creative Director of Saatchi & Saatchi.
He worked alongside Kevin Roberts in one of the longest standing advertising agency leadership teams.
He has worked for the company since 1986 when he started in Sydney and held his last position since 1996.
For 12 years, Bob took ultimate responsibility for the communications ideas the company created for some of the world’s major corporations including Procter & Gamble and Toyota. He was, for example, the Global Creative Director responsible for the launch and mass marketing of Toyota’s Prius. (
http://www.abeopartners.com/bob_isherwood/)
He won Australia's first Gold Lion for Cinema at the Cannes International Advertising Festival, and is one of the few people to have won the British Design and Art Direction Gold award for advertising. He has been elected to the Clio Hall of Fame in the US, and named Australia's leading creative director. (
http://www.conference.net.au/auiac2002/speakers/isherwood.htm)
Alongside Mr. Roberts, Mr. Isherwood tried to push the idea that Saatchi & Saatchi is an ideas agency, not an ad agency. (In 1992, they removed the word "advertising" from the agency's nameplates around the world.) People close to Mr. Isherwood said that for some time now he has been antsy and niggled by a feeling that he needed to do something new. "For the past 12 years I've been focused on the reinvention of Saatchi & Saatchi," he told Ad Age from his home in Miami. "Now I've reached a point where I feel a need to reinvent myself. (
http://adage.com/agencynews/article?article_id=132358)
This advertisement was created by Bob Isherwood from Australia. He is the former Worldwide Creative Director of Saatchi & Saatchi. He worked alongside Kevin Roberts in one of the longest standing advertising agency leadership teams. He has worked for the company since 1986 when he started in Sydney and held his last position since 1996. For 12 years, Bob took ultimate responsibility for the communications ideas the company created for some of the world’s major corporations including Procter & Gamble and Toyota. He was, for example, the Global Creative Director responsible for the launch and mass marketing of Toyota’s Prius. (http://www.abeopartners.com/bob_isherwood/) He won Australia's first Gold Lion for Cinema at the Cannes International Advertising Festival, and is one of the few people to have won the British Design and Art Direction Gold award for advertising. He has been elected to the Clio Hall of Fame in the US, and named Australia's leading creative director. (http://www.conference.net.au/auiac2002/speakers/isherwood.htm) Alongside Mr. Roberts, Mr. Isherwood tried to push the idea that Saatchi & Saatchi is an ideas agency, not an ad agency. (In 1992, they removed the word "advertising" from the agency's nameplates around the world.) People close to Mr. Isherwood said that for some time now he has been antsy and niggled by a feeling that he needed to do something new. "For the past 12 years I've been focused on the reinvention of Saatchi & Saatchi," he told Ad Age from his home in Miami. "Now I've reached a point where I feel a need to reinvent myself. (http://adage.com/agencynews/article?article_id=132358) 
No comments:
Post a Comment