Analysis of Project in the Real World

Molly Brown's advertising fits into the real world because it is something the company can use in the marketing they already incorporate into their promotional plan. The company doesn't currently have a Facebook page that their customers can be fans of, but if they did decide to get one, the print ad could be used to communicate to the audience the idea and product that the company wants to convey. The print ad could also be used to increase their visibility within the community by putting it on a billboard, using it as a taxi cab topper, put in a Las Vegas Weekly or Seven magazine, or used online. This will bring in new customers and remind previous ones to come back. The commercial could also be utilized on multiple promotional platforms as well. The company keeps a blog which is connected to their website. They can put the commercial on the "What's Hot" section of the website and also put it on the blog. Another option is putting a link on the blog and leaving the video on YouTube.